Euforeia was formed as a paradise for freethinkers, outsiders, and good-time subscribers. This convergence of minds created a culture rooted in self-expression, adventure, and the endless journey that is golf. It is this culture and passion that is the soul of who we are, fueling the ingenuity and creativity that goes into every detail of what we make.
Our mission is to usher in a new era of golf by obliterating boundaries in order to pave a way for youth culture to rise and expand the game.
June 17th, 2016 Oakmont, PA
It was Father’s Day weekend and I decided to surprise my dad (big golfer) with tickets to the U.S. Open at Oakmont. This was my first time attending any golfing event, let alone a PGA tour event, and I was only looking forward to it because I would get the chance to spend time with my dad who was very excited. He had played Oakmont a few times back in the 90s before he was really into golf so it would be a treat from him to be there once again as someone who’s actually rolled on those ice like greens.
Surprisingly, it was me who was blown away. You see, I did not play golf at the time. Sure, I would play a round or two with my dad on Father’s Day or his birthday but that was the extent of my golfing aspirations. In fact, before that point in my life, I was about as far from a golfer as a person could be. I grew up racing motocross, snowboarding, and playing hockey. Everything I enjoyed was adrenaline-based and golf just seemed lame.
Something clicked at Oakmont though. I don’t know if it was seeing shot after shot land on the 288 yard Par 3 green, the massive crowds, the beers, the beauty, or the humor of Phil Mickleson surrounded by thousands, but I suddenly realized my perception of golf might have been a bit off. Stranger yet, I felt the desire to go play 18. Later that week I tee’d it up, and I’ve been hooked ever since.
One issue that I noticed right away was that none of the clothes fit my style and none of the brands fit my personality. I just didn’t fit into golf; yet, I had this unexplained desire to constantly want to swing a club. I decided then, if I was going to play this game for the rest of my life, I was going to have to do something about it. In that moment, Euforeia was born.
-Patrick Farris, Founder